Research indicates that a contemporary generation of people consider their pets a precedence: The fastest growth category in the U.S. pet industry was veterinary services, up 6.3% to $26.9 billion. As a result, pet health retailers are developing contemporary products and services that cater to a taller standard.
From tall-tech accessories to direct-to-consumer veterinary support, pet health innovations are empowering concerned owners to have greater control over their companions’ health. From PSFK’s Engaging Millennial Pet Owners, here’s how four pet retailers are leveraging technology and mobile convenience to make wellness accessible for every furry friend:
Petrics
Pet health technology company Petrics created a smart pet bed that tracks a pet’s weight, rest and activity, and offers climate control. The Clever Pet Bed and Activity Tracker communicate with the Petrics Health and Nutrition App, creating a pet health ecosystem that allows pet owners to monitor and track pets’ health and nutrition data, get food and diet recommendations, and share findings with other family members, pet sitters and veterinarians.
Chewy Pharmacy
Online pet care retailer Chewy.com launched an online pharmacy, giving shoppers convenient access to vet-prescribed and OTC medications at reductioned prices. The pharmacy works directly with vets to make filling prescriptions easier and offers an Autoship option for automatic refills.
MingleLab
Online veterinary pharmacy MingleLab allows vets to prescribe custom medications, adapting the ingredients, forms, strengths and flavors according to a pet’s individual needs. The medication is then created in MingleLab’s laboratory and delivered directly to the pet’s owner.
FitBark x Fitbit
Pet activity tracker FitBark partnered with the human activity tracker Fitbit to track the activity of both humans and their canine companion in a unwhetheried interface, encouraging them to get healthy together. FitBark’s app and the watch face of Fitbits’ Versa and Ionic models will display the daily activity, such as minutes of playtime or calories burned, for humans and their dogs.
Pet wellness is only one industry that millennial owners have reinvigorated. For the full list of insights, download PSFK’s Engaging Millennial Pet Owners, out now.
Research indicates that a contemporary generation of people consider their pets a precedence: The fastest growth category in the U.S. pet industry was veterinary services, up 6.3% to $26.9 billion. As a result, pet health retailers are developing contemporary products and services that cater to a taller standard.
From tall-tech accessories to direct-to-consumer veterinary support, pet health innovations are empowering concerned owners to have greater control over their companions’ health. From PSFK’s Engaging Millennial Pet Owners, here’s how four pet retailers are leveraging technology and mobile convenience to make wellness accessible for every furry friend:
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